Time between planning and booking domestic leisure trips in Great Britain 2012

This statistic presents the time span within which domestic leisure trips were thought of (planned) and booked in Great Britain in 2012. Of respondents, 33 percent, the greatest share, thought of and booked a trip in the same month. 22 percent booked a trip a month after they first started to think seriously about taking the trip.

When did you first start to think seriously about this trip?

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Sources

Release date

July 2013

Region

United Kingdom (Great Britain)

Survey time period

January to December 2012**

Number of respondents

8,776 respondents

Special properties

GB tourists; all who booked a trip*

Method of interview

Online interview

Supplementary notes

* Respondents include all those who booked a leisure trip from January to December 2012. Trips were made within Great Britain and included at least one paid overnight stay.
Tracking by GfK followed respondents' search at home and website activity. Surveys were completed shortly after the purchase, based on online and offline decision making.
** According to the report, parts of the purchase data for 2012 was incomplete. This data has been substituted with corresponding data from 2013 for a full annual picture. This statistic is therefore based on data from January - February 2012, March - June 2013 and July - December 2012.

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