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Time between planning and taking leisure trips in Great Britain 2012

When did you first start to think seriously about this leisure trip?*

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Sources

Release date

July 2013

Region

United Kingdom (Great Britain)

Survey time period

January to December 2012

Number of respondents

8,776 respondents

Special properties

GB tourists; all who booked a trip**

Method of interview

Online interview

Supplementary notes


* The source asked "in which month will you start this trip" and "when did you first start to think seriously about this trip?".
** Respondents include all those who booked a leisure trip from January to December 2012. Trips were made within Great Britain and included at least one paid overnight stay.
Tracking by GfK followed respondents' search at home and website activity. Surveys were completed shortly after the purchase, based on online and offline decision making.
According to the report, parts of the purchase data for 2012 was incomplete. This data has been subsituted with corresponding data from 2013 for a full annual picture. The statistic is therefore based on data from January - February 2012, March - June 2013, July - December 2012.

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