U.S. consumers' favorite chewing gum brands based on sales 2013

This statistic illustrates the leading 22 chewing gum brands of the United States in 2013. In that year, Trident, Orbit and Wrigley's Extra chewing gum were among U.S. consumers' favorite gum brands. Trident was the top-selling brand, with generated sales of about 657.3 million U.S. dollars.

Chewing gum brands

Chewing gum belongs to the snack and confectionery segment and is the smallest segment following chocolate and sugary products, respectively. Chewing gum has a chewy, easily formable texture and usually has – besides some exceptions – a sweet flavor. A broad variety of different functions can be fulfilled by chewing gum. Here are a few examples:

Dental care gums have been designed to neutralize harmful acids in your mouth when you are on the go and are unable to brush your teeth. They are usually sugar-free and contain minerals to support the construction and maintenance of teeth. The use of them following meals can help prevent cavities and decay.Bubble gum is very elastic and has been developed to make extra large bubbles.

Nicotine chewing gums are used to reduce or help the consumer to quit smoking as they contain nicotine.The chewing gum market in the United States includes regular and sugar-free gum brands and is dominated by the William Wrigley Junior Company, a subsidiary of Mars Incorporated. In 2016, the leading five regular gum brands were owned by Chicago-based Wrigley’s. The best-selling gum brand was Wrigley’s Double Mint, accounting for sales of roughly 115 million U.S. dollars. Wrigley’s Juicy Fruit and Wrigley’s Spearmint rounded off the leading U.S. regular gum brands.

Sales of the leading chewing gum brands of the United States in 2013 (in million U.S. dollars)*

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Release date

March 2014


United States

Survey time period


Supplementary notes

* Includes regular and sugar-free gum brands.

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Statistics on "Chewing gum market in the U.S."

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