Impressions of large retailers since 'the horsemeat scandal' in Great Britain 2013

This survey shows how consumers' impressions of large retailers (such as Sainsburys and Tesco) changed in the year following the occurance of horse meat in food products in Great Britain, using a scale of 1 to 10. Of respondents, 48 percent said their impressions of large retailers had not changed since the scandal.

How have your impressions of large retailers (e.g. Sainsburys Tesco, Asda, Morrisons) changed in the last year since the 'horsemeat scandal'?

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Release date



United Kingdom (Great Britain)

Survey time period

20 to 22 December 2013

Number of respondents

2,011 respondents

Special properties

British adults (weighted)

Method of interview

Online interview

Supplementary notes

The full given question was: 'As you may be aware, it is now around a year since the 'horsemeat scandal'. How have your impressions of the following types of food businesses changed in the last year? - Large retailers (e.g. Sainsburys Tesco, Asda, Morrisons)'

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Statistics on "Supermarkets in the UK"

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