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U.S. consumers' purchase incentives while grocery shopping 2013

This statistic presents the results of a survey carried out from November 22 to November 25, 2013. More than 2,500 U.S. shoppers were asked what kind of motivational factors are behind their grocery purchase decision. The survey identified free samples as most important incentive to spur consumers' purchase trials.

When considering your purchase decision, what motivates you to try something new?

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Release date

February 2014


United States

Survey time period

November 22 to 25, 2013

Number of respondents

more than 2,500

Special properties

U.S. consumers

Method of interview

Online panel

Supplementary notes

The original source does not provide any information regarding the age of the respondents.

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