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U.S. consumers' purchase incentives while grocery shopping 2013

When considering your purchase decision, what motivates you to try something new?

by Statista Research Department, last edited Feb 1, 2014
U.S. consumers' purchase incentives while grocery shopping 2013 This statistic presents the results of a survey carried out from November 22 to November 25, 2013. More than 2,500 U.S. shoppers were asked what kind of motivational factors are behind their grocery purchase decision. The survey identified free samples as most important incentive to spur consumers' purchase trials.
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When considering your purchase decision, what motivates you to try something new?

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