Shopping behavior: Sensitivity to price in the United Kingdom (UK) 2014

How do you rate your price sensitivity over the past 12 months?

Shopping behavior: Sensitivity to price in the United Kingdom (UK) 2014 This statistic shows how consumers rate their sensitivity to price when shopping in the United Kingdom (UK) over the 12 months prior to survey (January 2013 to January 2014). Of respondents, 73 percent said they felt more sensitive to price while 22 percent felt their level of price sensitivity remained unchanged.
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How do you rate your price sensitivity over the past 12 months?

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Share of respondents
More sensitive to price73%
Unchanged22%
Less sensitive to price4%
Share of respondents
More sensitive to price73%
Unchanged22%
Less sensitive to price4%
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This statistic shows how consumers rate their sensitivity to price when shopping in the United Kingdom (UK) over the 12 months prior to survey (January 2013 to January 2014). Of respondents, 73 percent said they felt more sensitive to price while 22 percent felt their level of price sensitivity remained unchanged.
Show more
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