Shoppers willing to drive for discounts in the United Kingdom (UK) 2014, by income

This survey, conducted in January 2014, shows the share of consumers willing to drive 5 to 10 minutes out of their way in order to receive a discount of 10 British pounds on a 50 pound product in the United Kingdom, by annual household income. Of respondents earning 49,999 British pounds a year or less, 78 percent said they would be willing to drive out of their way for the discount.

Would you drive 5–10 minutes out of your way for a £10 discount on a £50 product?

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Release date

February 2014


United Kingdom

Survey time period

January 2014

Number of respondents

560 respondents

Age group

18 years and older

Special properties

Nationally representative (by education, income and gender)

Method of interview

Online survey

Supplementary notes

Numbers may not sum to 100 due to rounding.

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Statistics on "U.S. apparel and footwear consumer behavior"

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