Shoppers willing to drive for discounts in the United Kingdom (UK) 2014, by income

Would you drive 5–10 minutes out of your way for a £10 discount on a £50 product?

by Statista Research Department, last edited Feb 18, 2014
Shoppers willing to drive for discounts in the United Kingdom (UK) 2014, by income This survey, conducted in January 2014, shows the share of consumers willing to drive 5 to 10 minutes out of their way in order to receive a discount of 10 British pounds on a 50 pound product in the United Kingdom, by annual household income. Of respondents earning 49,999 British pounds a year or less, 78 percent said they would be willing to drive out of their way for the discount.
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Would you drive 5–10 minutes out of your way for a £10 discount on a £50 product?

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