Social networks used for local shopping by Hispanic consumers in the U.S. 2013

This statistic displays the share of Hispanic and non-Hispanic consumers who use social networks to help with local shopping. The results of the 2014 survey show that 17.7 percent of Hispanic consumers use YouTube to help with local shopping, as compared to 10.3 percent of non-Hispanic consumers.

Social networks used for local shopping by Hispanic consumers in the United States as of September 2013

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Source

In cooperation with
BIA Advisory Services
Release date

February 2014

Region

United States

Survey time period

September 2013

Number of respondents

188 respondents

Supplementary notes

Local shopping is defined by the source as any stage of a purchase, from becoming aware by researching to completing a transaction for products and services within a 25-mile radius of one's primary residence.

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Statistics on "Hispanics in the U.S.: Shopping behavior"

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