Consumers searching for deals online before going in-store in the UK 2014, by income

This survey shows the percentage of consumers who search for deals online before going in-store in the United Kingdom, split by those with an annual income up to 49,000 British pounds and those in the 50,000 to 100,000 income bracket. According to the survey conducted January 2014, 49 percent of those in the upper income bracket said they almost always search for deals online before going in-store, compared to 46 percent of those in the lower income bracket.