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Consumers using smartphones to check prices while in store in the UK 2014, by income

This survey shows the percentage of consumers who use a smartphone to check prices while in store/shopping in the United Kingdom, split by those with an annual income up to 49,000 British pounds and those in the 50,000 to 100,000 income bracket. According to the survey conducted January 2014, 8 percent of those in the lower income bracket said they almost always use a smartphone to check prices while in shopping in store, compared to 12 percent of those in the higher income bracket.

'I use a smartphone to check prices while in store/shopping'

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Source

Release date

February 2014

Region

United Kingdom

Survey time period

January 2014

Number of respondents

487*

Age group

18 years and older

Special properties

Nationally representative (by education, income and gender)

Method of interview

Online survey

Supplementary notes

* Only respondents earning 0 to 99,999 GBP (87 percent of total 560 respondents.

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* Prices do not include sales tax.

Statistics on "UK consumers: Online grocery shopping"

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