Shopping behavior: Cashback rebate participation in the United Kingdom (UK) 2014

This survey respresents how consumers participate with cashback rebate offers in the United Kingdom, as of January 2014. Of respondents earning an annual household income below 50,000 British pounds a year, 63 percent said they will buy a product with a high-value cashback rebate. This was the same figure for those in the 50,000 to 99,999 income bracket.

Consumer participation with cashback rebates in the United Kingdom (UK) as of January 2014, by annual household income

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Source

Release date

February 2014

Region

United Kingdom

Survey time period

January 2014

Number of respondents

487*

Age group

18 years and older

Special properties

Nationally representative (by education, income and gender)

Method of interview

Online survey

Supplementary notes

* Only respondents earning an annual household income up to 99,999 GBP (87 percent of total 560 respondents)

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