Consumer participation with cashback rebates in the United Kingdom (UK) as of January 2014, by annual household income

Shopping behavior: Cashback rebate participation in the United Kingdom (UK) 2014 This survey respresents how consumers participate with cashback rebate offers in the United Kingdom, as of January 2014. Of respondents earning an annual household income below 50,000 British pounds a year, 63 percent said they will buy a product with a high-value cashback rebate. This was the same figure for those in the 50,000 to 99,999 income bracket.
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Up to 49,999 GBP50,000 to 99,999 GBP
Participate in social media contest to receive exclusive cashback rebate offer39%41%
Opt-in during rebate cash back process for future relevant product marketing messages54%46%
Interested in seeking out products that come with cashback rebates73%71%
I will buy a product with a high-value cashback rebate63%63%
I search out products with cashback rebates37%37%
Up to 49,999 GBP50,000 to 99,999 GBP
Participate in social media contest to receive exclusive cashback rebate offer39%41%
Opt-in during rebate cash back process for future relevant product marketing messages54%46%
Interested in seeking out products that come with cashback rebates73%71%
I will buy a product with a high-value cashback rebate63%63%
I search out products with cashback rebates37%37%
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This survey respresents how consumers participate with cashback rebate offers in the United Kingdom, as of January 2014. Of respondents earning an annual household income below 50,000 British pounds a year, 63 percent said they will buy a product with a high-value cashback rebate. This was the same figure for those in the 50,000 to 99,999 income bracket.
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Release date
February 2014
Region
United Kingdom
Survey time period
January 2014
Number of respondents
487*
Age group
18 years and older
Special properties
Nationally representative (by education, income and gender)
Method of interview
Online survey
Supplementary notes
* Only respondents earning an annual household income up to 99,999 GBP (87 percent of total 560 respondents)
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