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IKEA: ad spend in the U.S. 2011-2012

The timeline presents data on IKEA's advertising spending in the United States in 2011 and 2012. The furniture retail company invested more than 102 million U.S. dollars in measured media advertising in the United States in 2011.

IKEA's advertising spending in the United States in 2011 and 2012

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Release date

September 2013


United States

Survey time period

2011 and 2012

Special properties

measured media

Supplementary notes

Measured-media spending figures include 18 media from Kantar Media’s Stradegy, including network TV, spot TV, cable TV networks, syndicated TV, Spanish-language network TV, local radio, national spot radio, network radio, magazine, Sunday magazine, local magazine, Spanish-language magazine, business publication, newspaper, national newspaper, Spanish-language newspaper, outdoor and internet display.

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Statistics on "Advertising market in the U.S."

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