Top 10 OTC brands for vitamins, minerals and supplements by revenue in the U.S. in 2013 (in million U.S. dollars)*

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Brand name (segment)Revenue in million U.S. dollars
Nature Made (mineral supplements)303.1
Nature Made (1 and 2 letter vitamins) 293.4
Nature's Bounty (mineral supplements)280.6
Centrum Silver (multivitamins)201
Nature's Bounty (1 and 2 letter vitamins)127.3
Airborne (multivitamins)110.5
Emergen-C (liquid vitamins/minerals)108.4
Sundown Naturals (mineral supplements)101.1
Osteo Bi Flex 5 Loxin Advanced (mineral supplements)101
Schiff Mega Red (mineral supplements)92.4

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This statistic shows the top ten OTC (over-the-counter) brands for vitamins, minerals and supplements by revenue in 2013 in the United States. In that year, mineral supplements from Nature Made were the best-selling products in this category.
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Release date
March 2014
United States
Survey time period
Supplementary notes
* For total U.S. multi-outlet (supermarkets, drug stores, mass market retailers, military commissaries and select club and dollar retail chains).

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