Emerging markets: preferred mobile shopping channels 2015

This statistic presents the preferred mobile shopping platforms in emerging markets according to online shoppers as of September 2015. During the survey period, it was found that a total of 17 percent of respondents purchased goods via tablet on a monthly basis.

How often do you buy products using the following digital shopping channels?

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Release date

February 2016



Survey time period

August and September 2015

Number of respondents

9,952 respondents

Special properties

online shoppers

Method of interview

Online interview

Supplementary notes

Total survey n = 22,618; Emerging market countries = Brazil, Chile, China, India, Malaysia, Mexico, Poland, Russia, South Africa, Thailand, Turkey, and the Middle East
Excludes grocery shopping
Values may not add up to 100 percent due to rounding.

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Statistics on "Mobile payment usage worldwide"

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