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U.S. Baby Boomers' importance of product attributes while grocery shopping 2014

This statistic presents the results of an online survey conducted by Harris Interactive in February 2014. American consumers were asked to rate the importance of factors while deciding between products in a grocery store. The survey revealed that 48 percent of U.S. Baby Boomers name the product price as the most important feature when choosing between groceries.

U.S. Baby Boomers: Which is most important to you when making decisions between food products at the grocery store?*

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Source

Release date

March 2014

Region

United States

Survey time period

February 12 to February 17, 2014

Number of respondents

2,266 respondents

Age group

18 years and older

Special properties

U.S. adults

Method of interview

Online survey

Supplementary notes

* Product attributes rated as most important factor.
Percentages may not add up due to rounding.
Baby Boomers are aged between 49 and 67.

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Statistics on "Baby Boomers in the U.S.: Grocery shopping behavior"

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