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U.S. Baby Boomers' importance of product attributes while grocery shopping 2014

U.S. Baby Boomers: Which is most important to you when making decisions between food products at the grocery store?*

by Statista Research Department, last edited Mar 6, 2014
U.S. Baby Boomers' importance of product attributes while grocery shopping 2014 This statistic presents the results of an online survey conducted by Harris Interactive in February 2014. American consumers were asked to rate the importance of factors while deciding between products in a grocery store. The survey revealed that 48 percent of U.S. Baby Boomers name the product price as the most important feature when choosing between groceries.
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U.S. Baby Boomers: Which is most important to you when making decisions between food products at the grocery store?*

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Statistics on "Baby Boomers in the U.S.: Grocery shopping behavior"
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  • Grocery shopping
  • Online grocery shopping
  • Food and nutrition patterns
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