This statistic presents the share of online users worldwide whose online shopping behavior is influenced by social media as of March 2018, sorted by country. During the global online user survey, 76 percent of respondents from India stated that their online shopping behavior was influenced by reading reviews, comments and feedback on social media.
Share of internet users whose online shopping behavior is influenced by social media as of March 2018, by country
Q22/23/24/25 [Summary - TOP2BOX (STRONGLY/ SOMEWHAT AGREE)] To what extent do agree or disagree that xxx influences your online behaviour in the following ways: Social media influences what I purchase online
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
CIGI. (May 22, 2018). Share of internet users whose online shopping behavior is influenced by social media as of March 2018, by country [Graph]. In Statista. Retrieved February 17, 2025, from https://www.statista.com/statistics/297006/internet-users-expert-opinions-before-purchase/?__sso_cookie_checker=failed
CIGI. "Share of internet users whose online shopping behavior is influenced by social media as of March 2018, by country." Chart. May 22, 2018. Statista. Accessed February 17, 2025. https://www.statista.com/statistics/297006/internet-users-expert-opinions-before-purchase/?__sso_cookie_checker=failed
CIGI. (2018). Share of internet users whose online shopping behavior is influenced by social media as of March 2018, by country. Statista. Statista Inc.. Accessed: February 17, 2025. https://www.statista.com/statistics/297006/internet-users-expert-opinions-before-purchase/?__sso_cookie_checker=failed
CIGI. "Share of Internet Users Whose Online Shopping Behavior Is Influenced by Social Media as of March 2018, by Country." Statista, Statista Inc., 22 May 2018, https://www.statista.com/statistics/297006/internet-users-expert-opinions-before-purchase/?__sso_cookie_checker=failed
CIGI, Share of internet users whose online shopping behavior is influenced by social media as of March 2018, by country Statista, https://www.statista.com/statistics/297006/internet-users-expert-opinions-before-purchase/?__sso_cookie_checker=failed (last visited February 17, 2025)
Share of internet users whose online shopping behavior is influenced by social media as of March 2018, by country [Graph], CIGI, May 22, 2018. [Online]. Available: https://www.statista.com/statistics/297006/internet-users-expert-opinions-before-purchase/?__sso_cookie_checker=failed