Wholesale vehicle sales of the Ford Motor Company 2009-2023

In 2023, the Ford Motor Company sold about 4.4 million vehicles to dealers and distributors worldwide. The U.S. market contributed about 2.1 million units to this wholesale volume, roughly 4.2 percent more than in 2022.

Ford in the worldwide market

Founded by Henry Ford in Detroit, in 1903, the Ford Motor Company was an early pioneer in vehicle manufacturing. This established Ford as one of the world’s first mass producers of automobiles. In recent years Ford has experienced some difficulties. In 2020, for the first time since 2008, the company recorded a net loss. This drop in income was partly the result of the COVID-19 pandemic which put manufacturing at a standstill and led to a decrease in automobile demand. Despite these issues, the Ford brand consistently ranks as one of the highest valued automotive brands worldwide. Valued at around 9.1 billion U.S. dollars, Ford Motor Company's namesake brand came seventh among the most valuable brands within the automotive sector worldwide in June 2023, right behind BYD.

The F-Series: Ford's best-seller

With around 1.9 million sales in 2023, the United States was the leading market for Ford Motor Company’s Ford-branded vehicles. Among Ford’s model line-up is one of the world’s most popular vehicles: the F-150. The F-series has proven to be consistently one of the most popular light vehicle models in Canada and the United States over several decades and ranks third in the best-selling cars and light trucks worldwide in 2022. The company further expanded its F-Series line-up with an all electric version of the popular pickup, the F-150 Lightning truck.