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News interest segmentation in the United Kingdom (UK) as of February 2013

This statistic shows news interest segmentation in the United Kingdom as of February 2013. In the United Kingdom, 28 percent of respondents were categorized as casual users based on their reported level of interest and frequency of news access. This segment reported the lowest level of news interest and least frequent access.

News interest segmentation in the United Kingdom (UK) as of February 2013*

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Sources

Release date

June 2013

Region

United Kingdom

Survey time period

January and February 2013

Number of respondents

2,078 respondents

Age group

18 years and older

Special properties

weighted to reflect total population; internet users; news consumers

Method of interview

Online survey

Supplementary notes

* The source specifies that UK online users were segmented by level of interest and frequency of access. Frequency and interest were lowest among casual users and highest among news lovers.

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