News consumer segmentation in the United Kingdom 2013, by platform preference

This statistic shows segments based on platform preference in the United Kingdom as of February 2013. One in four users in the United Kingdom say they have only used traditional ways of accessing the news, and 8 percent of respondents accessed online news only.

Segmentation of news consumers by online or offline platform preference in the United Kingdom (UK) as of February 2013

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Sources

Release date

June 2013

Region

United Kingdom

Survey time period

January and February 2013

Number of respondents

2,078 respondents

Age group

18 years and older

Special properties

weighted to reflect total population; internet users; news consumers

Method of interview

Online survey

Supplementary notes

* Segments used by the source:
- Online only: Used at least one online news source and no offline sources. This is a smaller segment and a slightly schizophrenic one. They include some heavy news users but also a large number who are not particularly interested in news at all. This segment has a relatively high proportion of 18-24s.
- Mainly online: Used three or more online news sources and one or two offline sources.
- Half half: Used three or more online and three or more offline news sources. The half and half segment contains the secondary group of heavy multi-channel users. Members combine multiple traditional and online sources each week. They are more likely to pay for news, and are heavily into social media.
- Mainly traditional: Used two or more offline news sources and one or two online news sources.
- Traditional only: Used at least one offline news source and no online sources. These users tend to be older with a female bias.

These segments were cross-checked with claimed time spent (where data was available in the UK) to ensure this approach was robust.

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Statistics on "News media in the United Kingdom (UK)"

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