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Accessing online news via a branded link or search in the UK 2013, by mobile device

This statistic displays accessing online news via a branded link or via search by mobile device in the United Kingdom in 2013. Of smartphone users, 50 percent reported accessing news directly via a branded link of a news provider.

When you look for news on a mobile/tablet, which of the following statements most applies to you?

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Sources

Release date

June 2013

Region

United Kingdom

Survey time period

January and February 2013

Number of respondents

952*

Age group

18 years and older

Special properties

All who have accessed news via a smartphone or tablet in the last week

Method of interview

Online survey

Supplementary notes

* All who have accessed news via a smartphone in the last week (n=612);
All who have accessed news via a tablet in the last week (n=340).

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Statistics on "Digital news in the United Kingdom (UK)"

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