South Korea: leading e-retailers by net sales revenue 2017

This statistic presents a ranking of the leading online retailers in South Korea in 2017, sorted by annual net e-commerce sales. In 2017, coupang.com, the e-retailer, generated around 2.6 billion U.S. dollars from e-commerce sales in South Korea.

Leading online retailers in South Korea in 2017, ranked by net e-commerce sales (in million U.S. dollars)

Characteristic	Annual web sales in million U.S. dollars
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Release date

April 2018

More information

Region

South Korea

Survey time period

2017

Special properties

physical goods only, excluding digital sales & services; estimates

Supplementary notes

The eCommerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets.

The following are not included in the eCommerce market: digitally distributed services (e.g. travel tickets), online stores dedicated to digital media downloads or streams as well as online stores dedicated to B2B markets. All figures are estimates and refer to the annual eCommerce net sales after the deduction of returns.

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