Online news participation segmentation in the United Kingdom (UK) 2013, by age

Published by Statista Research Department, Jun 4, 2013
This statistic shows the share of respondents aged 35 to 44 who had shared or participated in news coverage in the United Kingdom in 2013. 20 percent of respondents reported being offline heavy, and 17 percent were passive.

During an average week in which, if any, of the following ways do you share or participate in news coverage?

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Sources

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Release date

June 2013

Region

United Kingdom

Survey time period

January and February 2013

Number of respondents

2,078**

Age group

18 years and older

Special properties

news consumers

Method of interview

Online survey

Supplementary notes

* News consumers were segmented into six groups based upon frequency of participation with online news, and ways of participating in online news (from passive to proactive participation ways). The source provides additional information about the segments.
** Base: UK (n = 2,078); Intense (n = 182); Easy Proactive (n = 284); Easy Reactors (n = 327); Offline (n = 494); Passive (n = 791); Offline Heavy (n = 125); Offline Occasional (n = 369).

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