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Online news participation segmentation in the United Kingdom (UK) 2013, by age
Online news participation segmentation in the United Kingdom (UK) 2013, by age
During an average week in which, if any, of the following ways do you share or participate in news coverage?
by Statista Research Department,
last edited
Jun 4, 2013
This statistic shows the share of respondents aged 35 to 44 who had shared or participated in news coverage in the United Kingdom in 2013. 20 percent of respondents reported being offline heavy, and 17 percent were passive.
During an average week in which, if any, of the following ways do you share or participate in news coverage?
Loading statistic...
| Segments* | 18 to 24 | 25 to 34 | 35 to 44 | 45 to 54 | 55+ |
|---|---|---|---|---|---|
| Passive | 9% | 13% | 17% | 17% | 42% |
| Offline Occasional | 9% | 11% | 15% | 20% | 45% |
| Offline Heavy | 10% | 20% | 20% | 26% | 25% |
| Easy Reactors | 13% | 19% | 15% | 18% | 35% |
| Easy Proactive | 17% | 20% | 18% | 19% | 26% |
| Intense | 17% | 35% | 18% | 17% | 13% |
| Segments* | 18 to 24 | 25 to 34 | 35 to 44 | 45 to 54 | 55+ |
|---|---|---|---|---|---|
| Passive | 9% | 13% | 17% | 17% | 42% |
| Offline Occasional | 9% | 11% | 15% | 20% | 45% |
| Offline Heavy | 10% | 20% | 20% | 26% | 25% |
| Easy Reactors | 13% | 19% | 15% | 18% | 35% |
| Easy Proactive | 17% | 20% | 18% | 19% | 26% |
| Intense | 17% | 35% | 18% | 17% | 13% |
© Statista 2019
About this statistic
Sources: Reuters Institute for the Study of Journalism; YouGov
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by Statista Research Department,
last edited
Jun 4, 2013
This statistic shows the share of respondents aged 35 to 44 who had shared or participated in news coverage in the United Kingdom in 2013. 20 percent of respondents reported being offline heavy, and 17 percent were passive.
- Sources
- Reuters Institute for the Study of Journalism; YouGov
- Show further sources information
- Show publisher information
- Release date
- June 2013
- Region
- United Kingdom
- Survey time period
- January and February 2013
- Number of respondents
- 2,078**
- Age group
- 18 years and older
- Special properties
- news consumers
- Method of interview
- Online survey
- Supplementary notes
-
* News consumers were segmented into six groups based upon frequency of participation with online news, and ways of participating in online news (from passive to proactive participation ways). The source provides additional information about the segments.
** Base: UK (n = 2,078); Intense (n = 182); Easy Proactive (n = 284); Easy Reactors (n = 327); Offline (n = 494); Passive (n = 791); Offline Heavy (n = 125); Offline Occasional (n = 369).
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Source
- Sources
- Reuters Institute for the Study of Journalism; YouGov
- Show further sources information
- Show publisher information
- Release date
- June 2013
More information
- Region
- United Kingdom
- Survey time period
- January and February 2013
- Number of respondents
- 2,078**
- Age group
- 18 years and older
- Special properties
- news consumers
- Method of interview
- Online survey
- Supplementary notes
-
* News consumers were segmented into six groups based upon frequency of participation with online news, and ways of participating in online news (from passive to proactive participation ways). The source provides additional information about the segments.
** Base: UK (n = 2,078); Intense (n = 182); Easy Proactive (n = 284); Easy Reactors (n = 327); Offline (n = 494); Passive (n = 791); Offline Heavy (n = 125); Offline Occasional (n = 369).
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