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Online news participation segmentation in the United Kingdom (UK) 2013, by gender

This statistic shows the segmentation of news consumers by participation and gender in the United Kingdom in 2013. Among users falling within the "intense" participation segment, 39 percent of were female and 61 percent were male.

During an average week in which, if any, of the following ways do you share or participate in news coverage?

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Release date

June 2013


United Kingdom

Survey time period

January and February 2013

Number of respondents


Age group

18 years and older

Special properties

news consumers

Method of interview

Online survey

Supplementary notes

* News consumers were segmented into six groups based upon frequency of participation with online news, and ways of participating in online news (from passive to proactive participation ways). The source provides additional information about the segments.
** Base: UK (n = 2,078); Intense (n = 182); Easy Proactive (n = 284); Easy Reactors (n = 327); Offline (n = 494); Passive (n = 791); Offline Heavy (n = 125); Offline Occasional (n = 369).

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Statistics on "News media in the United Kingdom (UK)"

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