Starting points for finding online news in the United Kingdom (UK) 2016

This statistic displays the paths that UK news consumers used to find and access news online in 2016. During the survey carried out in January and February 2016, 47 percent of respondents reported navigating directly to a newsbrand website in order to find news on the internet.

Paths news consumers took to find and access online news in the United Kingdom (UK) in 2016*

Share of respondents
Direct to news brand47%
Social media25%
Search20%
Mobile notifications and alterts9%
E-mail7%
Aggregator6%
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Source

Release date

June 2016

Region

United Kingdom

Survey time period

January and February 2016

Number of respondents

2,024 respondents

Age group

18 years and older

Special properties

news consumers

Method of interview

Online survey

Supplementary notes

* This question was phrased by the source as follows: "Thinking about how you got news online (via computer, mobile, or any device) in the last week, which were the ways in which you came across news stories?"

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Statistics on "Digital news in the United Kingdom (UK)"

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