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Share of mobile coupon users in the United States 2012-2016

Mobile coupon users as percentage of digital coupon users in the United States from 2012 to 2016

Share of mobile coupon users in the United States 2012-2016 This statistic presents the amount of mobile coupon users as percentage of digital coupon users in the United States from 2012 to 2016. In 2013, 59.5 percent of digital coupon users accessed coupons via mobile. In 2016, mobile is set to account for 82 percent of digital coupon usage in the United States. Groupon, which is the leader of the digital coupon market in the United States is rensponsible for a considerable amount of mobile coupon users. The number of mobile Groupon app downloads worldwide has grown by 40 million per month in a little more than a year.
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Mobile coupon users as percentage of digital coupon users in the United States from 2012 to 2016

Percentage of adult digital coupon users
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Percentage of adult digital coupon users
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This statistic presents the amount of mobile coupon users as percentage of digital coupon users in the United States from 2012 to 2016. In 2013, 59.5 percent of digital coupon users accessed coupons via mobile. In 2016, mobile is set to account for 82 percent of digital coupon usage in the United States. Groupon, which is the leader of the digital coupon market in the United States is rensponsible for a considerable amount of mobile coupon users. The number of mobile Groupon app downloads worldwide has grown by 40 million per month in a little more than a year.
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Release date
November 2014
Region
United States
Survey time period
2012 to 2014
Age group
18 years and older
Supplementary notes
* Forecast
2012 figures are from a previous publication.
Used mobile device to redeem coupon/code obtained from app, mobile internet, QR code or other mobile barcode, or SMS for online or offline shopping at least once during the calendar year. Includes group buying coupons purchased via mobile device.
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