Share of mobile coupon users in the United States 2012-2016

This statistic presents the amount of mobile coupon users as percentage of digital coupon users in the United States from 2012 to 2016. In 2013, 59.5 percent of digital coupon users accessed coupons via mobile. In 2016, mobile is set to account for 82 percent of digital coupon usage in the United States.
Groupon, which is the leader of the digital coupon market in the United States is rensponsible for a considerable amount of mobile coupon users. The number of mobile Groupon app downloads worldwide has grown by 40 million per month in a little more than a year.

Mobile coupon users as percentage of digital coupon users in the United States from 2012 to 2016

Percentage of adult digital coupon users
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Source

Release date

November 2014

Region

United States

Survey time period

2012 to 2014

Age group

18 years and older

Supplementary notes

* Forecast
2012 figures are from a previous publication.
Used mobile device to redeem coupon/code obtained from app, mobile internet, QR code or other mobile barcode, or SMS for online or offline shopping at least once during the calendar year. Includes group buying coupons purchased via mobile device.

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Statistics on "E-commerce worldwide"

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