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Device usage of mobile coupon users in the U.S. 2012-2016

Device usage of mobile coupon users in the United States from 2012 to 2016

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Source

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Release date

May 2014

Region

United States

Survey time period

2012 to 2013

Age group

18 years and older

Supplementary notes

* Forecast
Used mobile device to redeem coupon/code obtained from app, mobile internet, QR code or other mobile barcode, or SMS for online or offline shopping at least once during the calendar year. Includes group buying coupons purchased via mobile device.
Numbers do not add up to 100 percent due to overlap among smartphone, mobile and other mobile device coupon users.

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