U.S. smartphone retail app usage frequency 2018

Published by J. Clement, Jun 20, 2018
This statistic illustrates the frequency of mobile retail app usage according to smartphone shoppers in the United States as of July 2015. During the survey period, eight percent of respondents stated that they accessed retail apps on a daily basis. Overall, 43 percent of respondents used retail apps at least weekly.

Frequency of mobile retail app usage according to smartphone shoppers in the United States as of March 2018

Share of respondents
More than once a weel5%
Once a week13%
Once a month28%
Once every few months33%
Once a year8%
Never13%
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Sources

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Release date

April 2018

Region

United States

Survey time period

March 2018

Age group

18 years and older

Special properties

excluding event tickets and travel-related purchases; online shoppers

Method of interview

Online survey

Supplementary notes

Original question: How often do you order products using a retailer's mobile app?
Excluding event tickets and travel-related purchases.
Values may not add up to 100 percent due to rounding.

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