U.S. smartphone retail app usage frequency 2018

Frequency of mobile retail app usage according to smartphone shoppers in the United States as of March 2018

U.S. smartphone retail app usage frequency 2018 This statistic illustrates the frequency of mobile retail app usage according to smartphone shoppers in the United States as of July 2015. During the survey period, eight percent of respondents stated that they accessed retail apps on a daily basis. Overall, 43 percent of respondents used retail apps at least weekly.
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Frequency of mobile retail app usage according to smartphone shoppers in the United States as of March 2018

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Share of respondents
More than once a weel5%
Once a week13%
Once a month28%
Once every few months33%
Once a year8%
Never13%
Share of respondents
More than once a weel5%
Once a week13%
Once a month28%
Once every few months33%
Once a year8%
Never13%
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Description

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This statistic illustrates the frequency of mobile retail app usage according to smartphone shoppers in the United States as of July 2015. During the survey period, eight percent of respondents stated that they accessed retail apps on a daily basis. Overall, 43 percent of respondents used retail apps at least weekly.
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Release date
April 2018
Region
United States
Survey time period
March 2018
Age group
18 years and older
Special properties
excluding event tickets and travel-related purchases; online shoppers
Method of interview
Online survey
Supplementary notes
Original question: How often do you order products using a retailer's mobile app?
Excluding event tickets and travel-related purchases.
Values may not add up to 100 percent due to rounding.
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