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Key figures to involve in the advertising agency pitch process 2013

This statistic shows who CMOs and marketing executives thought should be involved in the pitch process for an advertising agency, as seen in the results of a November 2013 survey. Out of 1850 respondents, 88 percent thought that the Chief Marketing Officer should be involved in the process.

Key figures to involve in the pitch process for advertising agencies as of November 2013

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Source

Release date

December 2013

Region

Worldwide

Survey time period

November 19 to 25, 2013

Number of respondents

1,850 respondents

Special properties

participants were only CMOs and other marketing executives

Method of interview

Online survey

Supplementary notes

Multiple answers were possible.

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Statistics on "Advertising agencies in the U.S."

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