U.S. Millennials: showrooming penetration as of November 2013

Have you ever visited a brick and mortar store to examine a product before purchasing it elsewhere online?

U.S. Millennials: showrooming penetration as of November 2013 This graph presents the showrooming penetration among the Millennial population in the United States as of November 2013. During the survey period, 50 percent of Gen Y survey respondents had visited a brick and mortar store to examine a product before purchasing it elsewhere online.
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Have you ever visited a brick and mortar store to examine a product before purchasing it elsewhere online?

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Percentage of U.S. adults
Yes50%
No50%
Percentage of U.S. adults
Yes50%
No50%
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This graph presents the showrooming penetration among the Millennial population in the United States as of November 2013. During the survey period, 50 percent of Gen Y survey respondents had visited a brick and mortar store to examine a product before purchasing it elsewhere online.
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