U.S. showrooming and webrooming penetration 2014

This graph presents the showrooming and webrooming penetration in the United States in 2014. As of the survey period, 28 percent of the survey respondents had looked at a product in a store before buying it online from another retailer via smartphone.

Mobile showrooming and webrooming penetration in the United States in 2014

Share of respondents
Showrooming28%
Webrooming41%
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Source

Release date

October 2014

Region

United States

Survey time period

2014

Number of respondents

1,000 respondents

Age group

18 years and older

Special properties

Using a smartphone

Method of interview

Online survey

Supplementary notes

The source does not provide information regarding the exact survey date.

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