U.S. Millennials: mobile showrooming and webrooming penetration 2014

Mobile showrooming and webrooming penetration among Millennial consumers in the United States in 2014

U.S. Millennials: mobile showrooming and webrooming penetration 2014 This graph presents the showrooming and webrooming penetration among Millennials in the United States in 2014. As of the survey period, 34 percent of Gen Y survey respondents had looked up products online before purchasing it in person at a brick and mortar store.
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Mobile showrooming and webrooming penetration among Millennial consumers in the United States in 2014

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Percentage of respondents
Showrooming32%
Webrooming46%
Percentage of respondents
Showrooming32%
Webrooming46%
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Description

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This graph presents the showrooming and webrooming penetration among Millennials in the United States in 2014. As of the survey period, 34 percent of Gen Y survey respondents had looked up products online before purchasing it in person at a brick and mortar store.
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Release date
October 2014
Region
United States
Survey time period
2014
Age group
25 to34 years
Special properties
Using a smartphone
Method of interview
Online survey
Supplementary notes
Total survey n = 1,000. The source does not provide information regarding the exact survey date.
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