U.S. Baby Boomers: mobile showrooming and webrooming penetration 2014

This graph presents the showrooming and webrooming penetration among Baby Boomers in the United States in 2014. As of the survey period, 30 percent of Boomer survey respondents had looked up products online before purchasing it in person at a brick and mortar store.

Mobile showrooming and webrooming penetration among Baby Boomer consumers in the United States in 2014

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Source

Release date

October 2014

Region

United States

Survey time period

2014

Age group

5o to 68 years

Special properties

Using a smartphone

Supplementary notes

Total survey n = 1,000. The source does not provide information regarding the exact survey date.

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