U.S. Baby Boomers: mobile showrooming and webrooming penetration 2014

Mobile showrooming and webrooming penetration among Baby Boomer consumers in the United States in 2014

by Statista Research Department, last edited Oct 14, 2014
U.S. Baby Boomers: mobile showrooming and webrooming penetration 2014 This graph presents the showrooming and webrooming penetration among Baby Boomers in the United States in 2014. As of the survey period, 30 percent of Boomer survey respondents had looked up products online before purchasing it in person at a brick and mortar store.
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Mobile showrooming and webrooming penetration among Baby Boomer consumers in the United States in 2014

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Percentage of respondents
Showrooming18%
Webrooming30%
Percentage of respondents
Showrooming18%
Webrooming30%
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by Statista Research Department, last edited Oct 14, 2014
This graph presents the showrooming and webrooming penetration among Baby Boomers in the United States in 2014. As of the survey period, 30 percent of Boomer survey respondents had looked up products online before purchasing it in person at a brick and mortar store.
Show more
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