Instagram top fashion brand hashtags 2019

In 2019, one of the most popular Instagram tags by fashion brands was #weekendvibes, ranking third overall with a 0.99 percent engagement rate. The #ootd tag, which usually refers to outfit of the day, only had a 0.95 percent engagement rate on the social network.

Most popular hashtags used by fashion brands on Instagram worldwide in 2019, by engagement rate

Characteristic	Engagement rate
#fathersday	1.46%
#bts	1.01%
#weekendvibes	0.99%
#accessories	0.98%
#earthday	0.98%
#styleinspo	0.95%
#ootd	0.95%
#halloween	0.86%
#jeans	0.82%
#swimwear	0.79%

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Release date

March 2020

More information

Region

Worldwide

Survey time period

2019

Special properties

used by more than 15 companies in study

Supplementary notes

Data is based on "a representative sample of national and international companies in each industry by selecting 150 companies at random from each industry from our database of over 180,000 companies. Companies selected had active presences on Facebook, Instagram, and Twitter as of January 2019, and had Facebook fan counts between 25,000 and 1,000,000 and minimum Instagram and Twitter followers of 1,000 as of the same date."

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