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Kohl's advertising spending in the United States from 2013 to 2016 (in million U.S. dollars)

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Spending in million U.S. dollars
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Description Source More information
The timeline presents data on Kohl's Corp's advertising spending in the United States in 2013, 2015, and 2016. The departmental store chain invested 306.5 million U.S. dollars in measured media advertising in the United States in 2015.
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Release date
April 2017
Region
United States
Survey time period
2015 and 2016
Special properties
measured media only
Supplementary notes
easured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Not included are unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.
Figure for 2015 comes from this article.

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