Alibaba: annual segment revenue distribution 2016-2019

In the fiscal year ending March 31, 2019, the Chinese e-commerce corporation Alibaba Group reported a consolidated annual revenue of around 376.8 billion yuan. The largest share of the revenue, 66 percent, came from the domestic e-commerce retail segment.  

Alibaba Group

    Founded in 1999, today Alibaba Group is the leading e-commerce provider in China, offering a wide range of B2B, B2C, and C2C services. The company also offers cloud computing, digital entertainment (such as online video platform Youku Tudou), and mobile payment services. As of the first quarter of 2019, Alibaba had around 654 million annual active consumers on its online shopping marketplaces in China.

Alibaba’s e-commerce retail

    Domestic e-commerce retail on the company’s online shopping platforms, such as Taobao and Tmall, generated a total revenue of 247.6 billion yuan in 2019 - around 71 billion yuan more than in the previous year. According to the company, initiatives such as the new Taobao app interface, more curated posts, short videos, and live broadcasts resulted in a higher number of purchases and increased user engagement.
International e-commerce retail accounted for only five percent of Alibaba’s revenue; however, the segment revenue grew from 14.2 billion yuan in 2018 to 19.6 billion yuan in 2019. AliExpress and were Alibaba’s most popular cross-border e-commerce platforms with a total of more than 120 million annual active users.

Annual revenue distribution of Alibaba from 2016 to 2019, by segment

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Release date

May 2019



Survey time period

2016 to 2019

Special properties

fiscal year ending March 31

Supplementary notes

(1) Revenue from core commerce is primarily generated from China retail marketplaces,, AliExpress, and (2) Revenue from cloud computing is primarily generated from the provision of services, such as data storage, elastic computing, database and large scale computing services, as well as web hosting and domain name registration. (3) Revenue from digital media and entertainment mainly represents advertising and subscription revenue generated from the digital entertainment business provided by Youku Tudou and mobile internet services revenue from UCWeb businesses. (4) Revenue from innovation initiatives and others mainly represents revenue generated by AutoNavi and YunOS, as well as fees from Ant Financial related to the SME loan business.

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