Alibaba: annual segment revenue distribution 2023

In the fiscal year ending March 31, 2023, the Chinese e-commerce corporation Alibaba Group reported a consolidated annual revenue of around 868.7 billion yuan. The largest share of the revenue, 65 percent, came from the domestic e-commerce retail segment.  

Alibaba Group

    Founded in 1999, today Alibaba Group is the leading e-commerce provider in China, offering a wide range of B2B, B2C, and C2C services. The company also offers cloud computing, digital entertainment (such as online video platform Youku Tudou), and mobile payment services. As of the first quarter of 2022, Alibaba had nearly a billion of annual active consumers on its online shopping marketplaces in China.

Alibaba’s e-commerce retail

    Domestic e-commerce retail on the company’s online shopping platforms, such as Taobao and Tmall, generated a total revenue of nearly 576 billion yuan in 2022 - around 90 billion yuan more than in the previous year. According to the company, initiatives such as the new Taobao app interface, more curated posts, short videos, and live broadcasts resulted in a higher number of purchases and increased user engagement.
International e-commerce retail accounted for only five percent of Alibaba’s revenue; however, the segment revenue grew from 24.3 billion yuan in 2019 to 42.69 billion yuan in 2022. AliExpress and Lazada.com were Alibaba’s most popular cross-border e-commerce platforms with a total of more than 300 million annual active users.

Annual revenue distribution of Alibaba from financial year 2019 to 2023, by selected segment

Characteristic	China commerce retail	China commerce wholesale	International commerce retail	International commerce wholesale	Cainiao logistics service	Local Consumer Services	Core commerce others	Cloud computing	Digital media and entertainment	Innovation initiatives and others
2023	65%	2%	6%	2%	6%	6%	-	9%	4%	0%
2022	67%	2%	5%	2%	5%	5%	-	9%	4%	1%
2021	66%	2%	5%	2%	5%	5%	2%	8%	4%	1%
2020	65%	3%	5%	2%	-	-	-	8%	5%	1%
2019	66%	3%	5%	2%	-	-	-	7%	6%	1%

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Release date

May 2023

More information

Region

China

Survey time period

FY 2019 to FY 2023

Special properties

fiscal year ending March 31

Supplementary notes

(1) Revenue from core commerce is primarily generated from China retail marketplaces, 1688.com, AliExpress, Alibaba.com and Lazada.com.
(2) Revenue from cloud computing is primarily generated from the provision of services, such as data storage, elastic computing, database and large scale computing services, as well as web hosting and domain name registration.
(3) Revenue from digital media and entertainment mainly represents advertising and subscription revenue generated from the digital entertainment business provided by Youku Tudou and mobile internet services revenue from UCWeb businesses.
(4) Revenue from innovation initiatives and others mainly represents revenue generated by AutoNavi and YunOS, as well as fees from Ant Financial related to the SME loan business.

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