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Safeway: ad spend in the U.S. 2011-2013

The timeline presents data on Safeway's advertising spending in the United States from 2011 to 2013. The supermarket chain invested 157.5 million U.S. dollars in measured media advertising in the United States in 2011.

Safeway's advertising spending in the United States from 2011 to 2013

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Release date

June 2014


United States

Survey time period

2011 to 2013

Special properties

measured media

Supplementary notes

Measured-media spending figures include 18 media from Kantar Media’s Stradegy, including network TV, spot TV, cable TV networks, syndicated TV, Spanish-language network TV, local radio, national spot radio, network radio, magazine, Sunday magazine, local magazine, Spanish-language magazine, business publication, newspaper, national newspaper, Spanish-language newspaper, outdoor and internet display.
For more details see the methodology of the report.

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Statistics on "Advertising market in the U.S."

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