Name: eBay: ad spend in the U.S. 2012-2018
Creator: Statista

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In 2018, eBay spent 570 million U.S. dollars on advertising in the United States, some 14 million more than its previous year's investment. The online buying and selling platform has kept its U.S. ad spend well over 500 million dollars since 2016.

eBay's advertising spending in the United States from 2012 to 2018 (in million U.S. dollars)

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Release date

June 2019

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Region

United States

Survey time period

2012 to 2018

Supplementary notes

The figures includes measured-media advertising spending (source: Kantar Media) and unmeasured spending (estimated by Advertising Age). Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.
Figures for 2012 and 2013 come from earlier publications.