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U.S. consumers' brand type preference of fresh meat and poultry purchases 2017

Do you prefer national or private label/store brands when purchasing fresh meat and poultry?

U.S. consumers' brand type preference of fresh meat and poultry purchases 2017 This statistic shows the results of a survey conducted in December 2017. Some 1,500 U.S. consumers were asked if they prefer national or private label/store brands when purchasing fresh meat and poultry. During the survey, approximately 20 percent of respondents indicated that they had a preference for national brands. National brands are brand-name products that are distributed throughout the country. In contrast, there are private label/store brands, which are only carried in specific retailer stores or chains. These retailers are solely responsible across the whole supply chain for the private label/store brands marketed under their roof.
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Do you prefer national or private label/store brands when purchasing fresh meat and poultry?

Percentage of respondents
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This statistic shows the results of a survey conducted in December 2017. Some 1,500 U.S. consumers were asked if they prefer national or private label/store brands when purchasing fresh meat and poultry. During the survey, approximately 20 percent of respondents indicated that they had a preference for national brands. National brands are brand-name products that are distributed throughout the country. In contrast, there are private label/store brands, which are only carried in specific retailer stores or chains. These retailers are solely responsible across the whole supply chain for the private label/store brands marketed under their roof.
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