U.S. consumers' brand type preference of heat and eat meat and poultry purchases 2013

This statistic shows the results of a survey conducted in November 2013. Over 1,400 U.S. consumers were polled if they prefer national or private labels or brands when purchasing heat-and-eat meat and poultry. Some 41 percent of respondents stated to prefer national brands.
National brands are brand-name products that are distributed throughout the country. In contrast, there are private label/store brands, which are only carried in specific retailer stores or chains. These retailers are solely responsible across the whole supply chain for the private label/store brands marketed under their roof.

Do you prefer national or private label/store brands when purchasing heat-and-eat meat and poultry?

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Sources

Release date

February 2014

Region

United States

Survey time period

November 2013

Number of respondents

1,406 respondents

Age group

18 years and older

Special properties

U.S. consumers*

Method of interview

Online survey

Supplementary notes

* Survey respondents had to meet the following requirements to participate in the survey:
Primary or equally shared responsibility for food shopping.
Not adhere to a vegetarian or vegan lifestyle.

The Power of Meat report is available for purchase on the Food Marketing Institute website.

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Statistics on "Food retail in the United States"

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