U.S. consumers' brand type preference of heat and eat meat and poultry purchases 2013

This statistic shows the results of a survey conducted in November 2013. Over 1,400 U.S. consumers were polled if they prefer national or private labels or brands when purchasing heat-and-eat meat and poultry. Some 41 percent of respondents stated to prefer national brands.
National brands are brand-name products that are distributed throughout the country. In contrast, there are private label/store brands, which are only carried in specific retailer stores or chains. These retailers are solely responsible across the whole supply chain for the private label/store brands marketed under their roof.