Reasons for going to the movies in the U.S. 2013, by age

The graph shows reasons for going to the movies named by consumers in the United States in December 2013, broken down by age. During a survey, 38 percent of Echo Boomers stated that good word of mouth was one of the main factors that drove them to see a movie in a theater.

What are the main factors that ever drive you to see a movie in a theater?

Echo Boomers (18-36)Gen Xers (37-48)Baby Boomers (49-67)Matures (68+)
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Release date

January 2014


United States

Survey time period

December 11 to 17, 2013

Number of respondents

2,311 respondents

Age group

18 years and older

Method of interview

Online panel

Supplementary notes

Multiple answers were possible.

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Statistics on "Box office in the U.S."

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