Worst things about going to the movies in the U.S. 2013, by age

The statistic above presents the data on the worst things about going to the movies according to U.S. consumers as expressed in December 2013, by age. During a survey, 13 percent of Echo Boomers stated advertising was the worst thing about going to the cinema.
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What are the worst things about going to the movies?
Echo Boomers (18-36)Gen Xers (37-48)Baby Boomers (49-67)Matures (68+)
Concession prices64%63%63%52%
Rude moviegoers (e.g., talking loudly, texting/using phones, kicking seats)57%53%60%50%
Advertisements that run before the previews13%16%16%29%
Missing what happens when i have to go to the bathroom20%14%11%8%
Figuring out how to fit it into my schedule11%12%8%7%
Something else6%8%10%10%
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Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation

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