Over half of app developers from the United States and the UK employed playable ads in their app releases. However, replies from the June 2019 survey indicate that rewarded video ads were the most engaging mobile app ad format for users.
Most popular mobile app ad formats according to mobile app developers as of June 2019
Original question: What ad formats do you use? What ad formats do your users find most engaging? 75% percent of respondents were from the United States
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Fyber. (September 30, 2019). Most popular mobile app ad formats according to mobile app developers as of June 2019 [Graph]. In Statista. Retrieved January 18, 2025, from https://www.statista.com/statistics/299935/mobile-app-ad-formats-usage-engagement/?__sso_cookie_checker=failed
Fyber. "Most popular mobile app ad formats according to mobile app developers as of June 2019." Chart. September 30, 2019. Statista. Accessed January 18, 2025. https://www.statista.com/statistics/299935/mobile-app-ad-formats-usage-engagement/?__sso_cookie_checker=failed
Fyber. (2019). Most popular mobile app ad formats according to mobile app developers as of June 2019. Statista. Statista Inc.. Accessed: January 18, 2025. https://www.statista.com/statistics/299935/mobile-app-ad-formats-usage-engagement/?__sso_cookie_checker=failed
Fyber. "Most Popular Mobile App Ad Formats According to Mobile App Developers as of June 2019." Statista, Statista Inc., 30 Sep 2019, https://www.statista.com/statistics/299935/mobile-app-ad-formats-usage-engagement/?__sso_cookie_checker=failed
Fyber, Most popular mobile app ad formats according to mobile app developers as of June 2019 Statista, https://www.statista.com/statistics/299935/mobile-app-ad-formats-usage-engagement/?__sso_cookie_checker=failed (last visited January 18, 2025)
Most popular mobile app ad formats according to mobile app developers as of June 2019 [Graph], Fyber, September 30, 2019. [Online]. Available: https://www.statista.com/statistics/299935/mobile-app-ad-formats-usage-engagement/?__sso_cookie_checker=failed
