U.S. consumers' effort to make healthy choices in the meat department 2013

This statistic depicts the results of a survey conducted in November 2013. U.S. consumers were asked how much effort they put into making healthy and nutritious choices when purchasing meat. Some 31 percent of respondents indicated that they put a lot of effort into making healthy and nutritious choices when buying meat.

How big is your effort to make healthy and nutritious choices in the meat department?

Percentage of respondents
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Sources

Release date

February 2014

Region

United States

Survey time period

November 2013

Number of respondents

1,406 respondents

Age group

18 years and older

Special properties

U.S. consumers*

Method of interview

Online survey

Supplementary notes

* Survey respondents had to meet the following requirements to participate in the survey:
Primary or equally shared responsibility for food shopping.
Not adhere to a vegetarian or vegan lifestyle.

The Power of Meat report is available for purchase on the Food Marketing Institute website.

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Statistics on "Food retail in the United States"

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