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U.S. consumers' resaons for purchasing natural or organic meat 2013

Published by Statista Research Department, Feb 1, 2014
This statistic depicts the results of a survey conducted in November 2013. U.S. consumers were asked about their reasons for buying natural or organic meat. Some 44 percent of respondents indicated that they purchase natural or organic meat due to a better taste.

Consumers' resaons for purchasing natural or organic meat in the United States in 2013

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Sources

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Release date

February 2014

Region

United States

Survey time period

November 2013

Number of respondents

1,406 respondents

Age group

18 years and older

Special properties

U.S. consumers*

Method of interview

Online survey

Supplementary notes

* Survey respondents had to meet the following requirements to participate in the survey:
Primary or equally shared responsibility for food shopping.
Not adhere to a vegetarian or vegan lifestyle.

The Power of Meat report is available for purchase on the Food Marketing Institute website.

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