Baby Boomers: weekly time spent watching TV Q1 2018

The weekly time spent watching TV among Baby Boomers in the United States amounted to an average of 2,822 minutes (47 hours and 2 minutes) in the first quarter of 2018. Boomers, or adults aged approximately 50 to 64 years old, are serious television fans, and 94 percent of adults in this age group watched television at least once per week.

Baby Boomers and television

According to data gathered in early 2019, adults aged between 50 and 64 years watched almost six hours of live and time-shifted television per day, whereas those between 18 and 34 spent less than two hours per day watching TV. Boomers tend to enjoy traditional formats more than younger consumers, though that is not to say that older adults do not make use of modern digital alternatives. Over 50 percent of survey respondents aged 56 or above reported streaming or downloading TV series or movies each week, and some had even subscribed to a service purely to watch a specific show.