Desire to see the Super Bowl ads in Canada 2012-2014

Are you hoping to see any special advertising to air during the Super Bowl?

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Source

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Release date

January 2014

Region

Canada

Survey time period

2014: January 23 to 27, 2014

Number of respondents

2014: 1,010

Age group

18 years and older

Method of interview

Computer-assisted telephone interviews (CATI)

Supplementary notes

The source does not provide survey data for 2012.
During the survey, this question was posed as follows: "Each year, companies develop special advertising to air during the Super Bowl. Even if you are not intending to watch the game itself, are you hoping to see any of this year’s Super Bowl ads?"
The source does not provide information regarding the missing percentage points to 100 percent.

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