In 2023, Hugo Boss invested nearly 328 million euros in marketing activities worldwide. The Germany-based luxury fashion company increased its marketing spending by nearly 14 percent compared to the previous year.
Marketing expenses of Hugo Boss worldwide from 2012 to 2023
(in million euros)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Hugo Boss. (March 6, 2024). Marketing expenses of Hugo Boss worldwide from 2012 to 2023 (in million euros) [Graph]. In Statista. Retrieved January 25, 2025, from https://www.statista.com/statistics/300807/marketing-expenses-of-hugo-boss-worldwide/?__sso_cookie_checker=failed
Hugo Boss. "Marketing expenses of Hugo Boss worldwide from 2012 to 2023 (in million euros)." Chart. March 6, 2024. Statista. Accessed January 25, 2025. https://www.statista.com/statistics/300807/marketing-expenses-of-hugo-boss-worldwide/?__sso_cookie_checker=failed
Hugo Boss. (2024). Marketing expenses of Hugo Boss worldwide from 2012 to 2023 (in million euros). Statista. Statista Inc.. Accessed: January 25, 2025. https://www.statista.com/statistics/300807/marketing-expenses-of-hugo-boss-worldwide/?__sso_cookie_checker=failed
Hugo Boss. "Marketing Expenses of Hugo Boss Worldwide from 2012 to 2023 (in Million Euros)." Statista, Statista Inc., 6 Mar 2024, https://www.statista.com/statistics/300807/marketing-expenses-of-hugo-boss-worldwide/?__sso_cookie_checker=failed
Hugo Boss, Marketing expenses of Hugo Boss worldwide from 2012 to 2023 (in million euros) Statista, https://www.statista.com/statistics/300807/marketing-expenses-of-hugo-boss-worldwide/?__sso_cookie_checker=failed (last visited January 25, 2025)
Marketing expenses of Hugo Boss worldwide from 2012 to 2023 (in million euros) [Graph], Hugo Boss, March 6, 2024. [Online]. Available: https://www.statista.com/statistics/300807/marketing-expenses-of-hugo-boss-worldwide/?__sso_cookie_checker=failed
