Specialty foods: U.S. consumers' reasons for purchase, 2016

This statistic depicts U.S. consumers' reasons for purchasing specialty foods in 2016. In order to gather this information, an online survey was conducted among 1,292 adults with internet access in the United States. The survey found that 29 percent of U.S. consumers bought specialty foods due to recommendations of a friend or relative.

U.S. consumers' reasons for purchasing specialty foods in 2016

Characteristic	Share of respondents
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Release date

August 2016

More information

Region

United States

Survey time period

July 2016

Number of respondents

1,292 respondents

Age group

18 years and older

Special properties

U.S. adults with access to the internet who purchase specialty foods

Method of interview

Online survey

Supplementary notes

Mintel selects survey respondents to be proportionally balanced to the U.S. adult population based on the key demographics of gender, age, household income and region.
Specialty foods are defined as foods or beverages of the highest grade, style, and/or quality in their respective categories. Their specialty nature derives from a combination of some or all of the following qualities: uniqueness, origin, processing method, design, limited supply, unusual application or use, extraordinary packaging, or channel of distribution/sales.

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