Attitude trend towards frozen vs. chilled food in Great Britain 2009-2017

This survey shows the attitude trend towards frozen versus chilled food in Great Britain from 2009 to 2017. The results of the three biennial surveys show that attitudes over the four year period have not changed significantly. A slightly higher proportion of consumers believe frozen and chilled foods are 'about the same, while less stated that chilled food is always better than frozen food.

Which of these phrases best describes your opinion of frozen and chilled food?

Frozen food is always better than chilled foodFrozen food is usually better than chilled foodAbout the sameChilled food is usually better than frozen foodChilled food is always better than frozen food
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Source

Release date

July 2017

Region

United Kingdom (Great Britain)

Survey time period

2009 to 2017

Number of respondents

1,078 respondents

Age group

16 years and older

Method of interview

Face-to-face interview

Supplementary notes

Full question was "Now I would like you to think about frozen and chilled food. By chilled food I mean food that you find in the chilled cabinet in a supermarket. Which of these phrases best describes your opinion of frozen food and chilled food?"

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Statistics on "Frozen food in the United Kingdom (UK)"

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